In this video I am showing you how I would approach user acquisition for LCX to reach 1 Mio. sign-ups.
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This is done by implementing the "Key First Click" Method - the most effective growth hacking strategy currently known to me.
My name is Ayana Angela Kubli. I am a Growth Marketer🪄 with 10 years experience in digital marketing specialising in sales funnels for lead generation.
Results-driven Growth Marketing Expert with over 10 years of experience in user acquisition, growth strategy development, and digital marketing within various online marketing niches. Highly experienced in user acquisition and lead generation for high-pice coachings. Innovative Marketer with proven track record of achieving ambitious user growth goals through data-driven decision-making and creative problem-solving. Passionate about leveraging blockchain technology to redefine financial systems and deliver measurable business outcomes.
Copywriter with a proven track record of driving 7-figure sales for clients through impactful and strategic marketing campaigns.
•User acquisition and lead generation strategies
•Copywriter with proven track results of driving 7-figure sales
•Growth Hacking Techniques
•Data Analysis & Reporting
•Digital Marketing (PPC, SEO, Social Media)
•Referral Campaign Management
•Cryptocurrency & Trading Knowledge
•Team Collaboration & Leadership
•Spearheaded user acquisition campaigns for clients that increased the platform’s active user base by 300% in 18 months.
•Developed and executed a referral program that generated 25% of new sign-ups organically.
•created sales funnels that generated 2.613 leads for high-price products with an average of 5,9 ROAS
•Optimized marketing funnels, leading to a 15% increase in conversion rates across all channels.
•Collaborated with cross-functional teams to design a seamless user journey, improving onboarding completion rates by 20%.
•Utilized growth hacking strategies, including A/B testing and viral social media campaigns (with reels), to drive engagement.
•Designed and implemented a “CEO Dashboard” tracking system to support business scaling efforts. Leveraged Google Analytics and Looker Studio to analyze key performance indicators (KPIs) and deliver actionable insights to stakeholders.
•Managed multi-channel marketing campaigns for a coaching platform, achieving a 40% reduction in cost per acquisition (CPA).
•Collaborated with cross-functional teams to increase lead conversion rates by 32%.
•Conducted website audits and implemented SEO improvements, increasing organic traffic by 50% within 3 months.
•Designed and launched educational content initiatives that boosted user retention by 30%.
•Supported product launches with targeted email marketing and influencer partnerships.
• Conceptualized and crafted high-converting copy for a range of deliverables, including webinars, whitepapers, case studies, and detailed marketing reports, contributing to a 65% increase in sales
•Collaborated with cross-functional teams to design and execute end-to-end content strategies tailored for B2B and B2C audiences.
•Developed persuasive scripts and storyboards for webinars that consistently attracted 1,000+ live attendees and achieved a 30% lead-to-customer conversion rate.
•Authored data-driven reports and thought leadership articles, enhancing clients’ credibility and establishing them as industry leaders.
•Created sales enablement materials such as brochures, pitch decks, and product guides, directly supporting the sales team in closing high-value deals.
•Worked with analytics tools to measure the performance of content campaigns, using insights to optimize future projects for maximum ROI.
•Mentored junior copywriters, providing guidance on tone, style, and storytelling techniques to elevate the overall quality of the content team.
Experience as Copywriter
•Delivered compelling email sequences and landing pages for online courses, resulting in a 40% increase in registrations.
•Crafted engaging copy for eBooks and downloadable guides, driving 50,000+ downloads and growing the email list by 20%.
•Wrote promotional content for webinars and online events, achieving attendance rates above industry benchmarks.
•Conducted extensive research to produce industry-specific whitepapers, providing actionable insights for target audiences.
•Managed multiple client accounts simultaneously, consistently meeting deadlines and exceeding expectations for quality and creativity.
Key Achievements:
•Played a pivotal role in campaigns that generated over 2.5 million in sales revenue for clients across various industries.
•Recognized for excellence in crafting long-form copy, with a 98% approval rate from clients on the first draft.
•Successfully boosted client retention rates by developing personalized and value-driven content that aligned with their brand voice and objectives.
•Analytics Tools: Google Analytics, Looker Studio (CEO Dashboard)
•Marketing and Funnel Platforms: Go High Level, Clickfunnels, Funnelcockpit, various CRM's such as Activecampaign, Hubspot,
•Project Management Tools: Monday.com, Slack
•Languages: Fluent in English and German, French, Spanish and Italian, Basic Hebrew
University of Essex,
Colchester
Bachelor of Business Administration
(BBA)
Graduated: 2014
University of St. Gallen
(HSG) | St. Gallen,
Switzerland
Assessment Year
Graduated: 2013
Schreibszene ZĂĽrich
Copywriter
Ausbildung
Graduated: 2015
• I created and successfully marketed a range of digital copywriting products, achieving strong online sales performance
•Strong interest in digital transformation in finance, data-driven marketing, and cryptocurrency trading.